Okay, so is everyone expressing support for the idea or the particular approach I mentioned here?
How about this?
For every region, a family name shows up if it is among the 3 most famous families in that region, and its fame is above 15.
The 3 and 15 marks can be balanced, but the idea is that in regions with high competition, you'd need to be the most famous to stand out.
If we have sufficient support for this idea, I'd like someone to approach Matt (Bedwyr) for him to bring it up to the dev team and Tom.