I believe there's a lengthy entry about this time of behavior in the background section. Handing out gifts to people is a display of prestige that fully fits the era. It's also politically rewarding.
But that by no means meant no noble ever needed money and couldn't get it. Feudalism was not a gift economy which is what Battle Master often turns into.
It's hard to incite people to be greedy when the players (and even the characters) enjoy the same quality of life regardless of how much gold the characters have. Nobody ever has to chose between the comforts of a luxurious life and charity, because in BM, the comforts of a luxurious life are only charged to adventurers.
Are you kidding? That's the purest greed there is. Do you think billionaires make billions to pay for their personal luxuries? By the time they reached a hundred million dollars they could already afford more luxuries then they could ever possibly enjoy. The rest of it's all about the pride of accumulating wealth, the thrill of seeing what you can create. That's the kind of greed I want to see in Battle Master, senseless, proud uncharitable greed.
