I will tell you the thing is bothering me since the TMinus 28 days, and it isn´t the ice, the sinking of any Island, the huge Undead/Monsters hordes...
The worst thing are the players. I have just paused a character due to the lot of grey messages received every day. It is sad to see how some players are using the realm´s channel as a chat.
I do not like to see my Realm, Region or Estate dissapearing due to OOc Reasons, but to send OOc messages every hour is not a solution, IMO, it is only a way to kill the game.
I would pay for a "ignore OOC messages" option.