If you think retention rate is low hanging fruit you're a joke.
I think at the moment you are losing people who joined the game for battles. It takes several days of boring letters where you supposedly immediately upon joining forge an oath with somebody. After that it can take weeks to get the first decent fight. If I had joined the game in this state I would have left. But the war islands were around then and I lucked on my other realm choices.
Agreed. Retention rate is the crux of the problem, since we have plenty of new players joining from word of mouth alone but who are simple leaving since it's not fun or not what they expected.
