It occurs to me that "Crusade" might be a bit of a misnomer. The word comes from the word "cross," right, or "crucifix," neither of which are prominent at all in Sanguis Astroism. But then, "Starade" sounds like a sports drink.
They're the
Bloodstars. Surely we can make something out of that.
Bloodrage?
Bloodrade?
General Bloodiness targeted on this area?