http://www.youtube.com/watch?v=J4D9AJWmJAg&feature=relmfu
Looks a lot like Fable? Not too fond of that, seems so cartoonesque and a lot like any of a dozen MMO's. How's this better?
It's actually really well done and very detailed. The style was likely just chosen for a more fantasy feel. Which it does quite nicely.
Only played the demo, but loved it.