The reason that I continued playing right in the beginning, when I was almost turned off by the poor graphics and slow pace, was because I got what I thought of as a good gold income (about 60 gold) and an opportunity to increase it by increasing the size of my estate. Otherwise I might have chucked the whole thing. Especially when my friend who recommended it and was starting to play again bailed after about 3 days lol.
I actually only created my third character after about 2 weeks, because I wanted to learn more about the game before committing too many characters. It is a steep learning curve - will have more characters make it harder or easier? I'm inclined to say harder, perhaps.