I think that to make something go viral is not that easy. People are not so predictable as the agencies believe they are. My sister and brother in law work with advertising and I do something for my company also. One of our banks used that viral you tube that went viral, with a little boy laughing when his father rip a paper. They used it into a bank campaign to avoid paper and it went viral again. And many marketeers said it wouldn't work.
Another store received thousands of likes when a employee was rude and not polite with a customer answering questions at Facebook. So its like the quote we have here: "talk bad but talk about me".
I am not sure how you feel Tom about paying for one good campaign. I believe many of us would pay (i would) for one time help.
I think BM is one game that deserve to have a good advertising and to be listed as the the good game it is, but, this can change the game a lot.
If now we have players absolutely (many or most of them) committed to the game. Having more people of the kind that arrive with advertising will cause a lot of complains. and other behaviors that we will not like.
My advise would be to make a campaign and deal with the problems later.
My personal experience with advertising my own company at Facebook, is that we need to talk about things general people like, and not only about what we do or sell. Every successful page with non payed advertising post a lot of non related subjects.
All the others pay.
Another way to make Battlemaster visible is to have a social media based store. I don't know any in English but I can try to find. I remember you had some shirts and mugs and now your book. A e-commerce based on social media give a lot of visibility.
Well those are my thoughts about this matter. I am willing to help in any way I can, including money if not much
