I'd certainly recommend we go in for targetted FB ads, or even have some people go and post stuff about BM in public FB RPG/MMORPG groups- quick targeted ads with links to the forum and the home page. The latter especially can produce huge effects. Yes, it's kinda spammy, but it will get us more hits. Hashtags are all very well, but you need far larger numbers of people using the BM hashtag than we have if you want it to have any tangible effect.
At the publication house where I work, we're trying a similar campaign to reach out to more people. We posted one of our newer articles to a targeted audience on reddit, and our site traffic quadrupled for that week, and the bottoming out happened at a level higher than our earlier stable peak. For reference, its a small site, doubt its too much bigger than BM.
