So cheaply:
app.INFO: willing to pay: 220 gold
Sold +2 axe to Small Willi for 120 gold
Bought 1 Ring of Protection for 120 gold
you're really cheap:
app.INFO: willing to pay: 240 gold
Sold +2 staff to Samuel the Wise for 175 gold
They were prepared to pay double the original price? Argh! Should pay more attention to the desire stat bit then. That's a bit more clear now.
Send them on their way to die so they can come back and spend more!