Anaris found us when BM got slashdotted in 2004.
Not quite. I was idly (and generally) interested in trying to get into a beta for something at the time (which, as you say, was early January 2004), and saw Tom's sig on Slashdot, which, at the time, read:
"Back in beta (too many new features): BattleMaster"
It sounded intriguing. So I tried it.