"The more sophisticated the game, the more sophisticated the opponent. If the opponent is very good, he will place his victim inside an environment he can control. The bigger the environment, the easier the control. Toss the dog a bone, find their weakness, and give them just a little of what they think they want.
So the opponent simply distracts their victim by getting them consumed with their own consumption. The word "snake" springs to mind. Don't knock it. You only get smarter by playing a snake.
The bigger the trick and older the trick, the easier it is to pull, based on two principles: They think it can't be that old and they think it can't be that big, for so many people to have fallen for it. Eventually, when the opponent is challenged or questioned, it means the victim's investment and thus his intelligence is questioned. No-one can accept that, not even to themselves.
There is something about yourself that you don't know. Something that you will deny even exists, until it's too late to do anything about it. It's the only reason you get up in the morning. The only reason you suffer the !@#$ty puss, the blood, the sweat and the tears. This is because you want people to know how good, attractive, generous, funny, wild and clever you really are. Fear or revere me, but please, think I'm special. We share an addiction. We're approval junkies. We're all in it for the slap on the back and the gold watch. The hip-hip-hoo-!@#$in' rah. Look at the clever boy with the badge, polishing his trophy. Shine on you crazy diamond, because we're just monkeys wrapped in suits, begging for the approval of others."
-Jake Green, Revolver