If you email me about it some time I'd be happy to help optimize the facebook. I already admin two facebook accounts for a small film company.
I for one would be more than happy to donate to a FB campaign. I've donated several times in the past. Given the reach of Social Media these days, I feel like we could really draw in a significant number of new players. Think about how many players this game managed to attract at its height
without much in the way of advertising.