And if Madina's advertisement is effective, guess what?
Other realms will do it. Eventually, new players will start asking, "How should I decide what realm to join?" Other players will say, "Check out the forums, most realms advertise." OOC-advertisement will be the norm on realm-joining. Realms that fail to OOC advertise will have a comparative disadvantage.
Once realms start appointing forum managers, people will start to wake up and smell the roses. But really it shouldn't come to that point. I even felt very dubious about my "ad" for Chesney, but decided it was okay since I wasn't asking people to join Terran or anything. But blatant advertising doesn't seem appropriate.