Let's repeat things we concur are good ideas:
1. Official realm goals- For regularly-elected realms, only changeable at elections. For less-regularly-elected realms, perhaps make them "periodically" changeable.
Unresolved issues- Should these goals be mechanical (preset list of 20 goals, you pick'em, and the game sends out a message if/when they are achieved... or, at election/goal review time, a message noting your failure) or should they be freeform? Pro for mechanical: creates a strong mechanics-backed sense of team objectives and whether they are met or not. Con for mechanical: pain to code, not flexible, might not reflect real game concerns. Pro for freeform: opposite of con for mechanical. Con for freeform: opposite of pro for mechanical.
I don't think I'm a big fan of these. Especially if it is some kind of checklist where candidates just click checkboxes from a set of pre-generated options. I think game mechanics criteria would lead to gaming the system, where people will do things that don't make sense for their character/realm/situation just to meet some mechanics-based trigger point. I really don't like things that promote that kind of play.
