If I knew that more specifically, I'd be able to do at least some of it myself 
Update the site's look, give it a more modern feel, while still keeping the BattleMaster aesthetic. As far as I'm concerned, nothing's off the table in terms of making the game more interesting, more fun, and more attractive to players new and old. (I won't necessarily approve any given change—but I'll certainly listen to it.)
To be honest, the most important page is the front page. It just isn't that appealing. Its too dark and dreary, not streamlined or very grabbing.
