I think a major change in the game is that the playerbase has aged. The oldest are now 10 years older than when they started--even those like me from 2007, are 4 years older. We've married, had kids, graduated highschool and/or college, gotten a job, etc. So we don't have a lot of time to write or even read long narratives--but we still love battlemaster, and so we become buttonpushers.