...shart? Seriously? It's called that in some places? BAHAHAHAHAHAHAHA!
That was my first reaction too! That word has a much different meaning among most people I know.
We posted one of our newer articles to a targeted audience on reddit
Has there ever been any sort of Battlemaster presence on reddit? It might not be a bad idea to do Facebook ads and hit up the other popular sites that can help increase traffic and maybe turn people on to the game itself.